Question 1

I am already on Instamart and Zomato. Why do I need my own website?

Accepted Answer

On Instamart or Zomato, you are a vendor on someone else's platform. Swiggy and Zomato own the customer relationship — you cannot contact them, email them, or retain them directly. They charge 18–30% commission on every order. They control your ranking and can delist you overnight. A website gives you direct orders with 0% commission, customers that are yours permanently, and a brand that exists independently of any platform.

Question 2

How much commission does Swiggy Instamart or Zomato charge?

Accepted Answer

Swiggy and Zomato typically charge 18–30% commission on every order placed through their platforms, plus additional fees for packaging, listing, and promotions. On ₹1,00,000 in monthly orders, you pay ₹18,000–30,000 to the platform — every single month. A website takes 0% commission. Direct orders through your own website cost you nothing beyond the one-time website fee.

Question 3

Can the marketplace delist my store or reduce my visibility?

Accepted Answer

Yes. Platforms like Swiggy, Zomato, and Blinkit can reduce your ranking, suspend your listing, or change commission structures at any time without notice. Thousands of businesses have lost their primary revenue channel overnight due to platform decisions they had no control over. A website is owned by you and cannot be taken away.

Question 4

Does being on Instamart or Zomato build my brand?

Accepted Answer

No. When a customer orders through Swiggy or Instamart, they remember Swiggy — not your store. The customer relationship belongs to the platform. They will reorder through Swiggy, not directly from you. A website builds your brand: customers know your store name, bookmark your site, share your link, and order directly from you — creating loyalty that the platform cannot give you.

Question 5

Can I be on Instamart AND have my own website?

Accepted Answer

Absolutely — and this is the smartest strategy. Use marketplace platforms for volume and discovery. Use your own website for direct orders, higher margins, and brand building. As your website grows, you reduce dependency on platforms and their commissions. Many businesses start with 100% marketplace and gradually shift to 70% direct through their own website — keeping all the margin.

On Instamart, you are
Swiggy's vendor.
On your own website, you are
your customers' brand.

What marketplace commission is actually costing you

Vendor vs Brand — what each model gives you

The real risks of marketplace dependency

Commission keeps rising

One bad rating can bury you

Price war with no end

Common questions

Let's talk about reducing your platform dependency.

On Instamart, you areSwiggy's vendor.On your own website, you areyour customers' brand.