How much of customer discovery is shifting from Google to AI assistants — and what does that mean for your business by 2028?
The share of customer discovery queries going to AI assistants vs. Google Search
Select your business category to see the AI discovery share in your space.
If you're only optimizing for Google, you're already missing a growing share of customer discovery. That share doubles by 2028.
Unlike Google where you can be on page 2, AI gives one or two recommendations. If you're not in the answer, you're invisible.
Businesses that build AEO authority in 2026 will be the default recommendations in 2028. The window to get there first is now.
Take the AEO Readiness Score to find out exactly where you stand — and what it takes to get AI recommending your business.